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TOP  >  REPORT  >  2023.07.04 Message from the President

MESSAGE

CEO Message

CEO Message
Thank you for visiting the Panasonic Electric Works Company Accelerator Program application page.
My name is Otaki, President of Electric Works Company, Panasonic Corporation.

-What types of businesses have you been involved in?

When you think of Panasonic, you may imagine a variety of products. But did you know that our company's first product to hit the market was a two-way socket for residential light bulbs?
At that time, each household had only one outlet for a light bulb, and this was shared among households so that household appliances such as irons could be used. In today's terminology, this is exactly what a "lifehack" is. In today's terms, this product was truly a "life hack.
We have continued to develop our business in the field of electrical equipment for homes, offices, hotels, and other facilities.
We have developed our business in the field of electrical equipment for all the "living spaces" that make up society, including residences, offices, hotels, commercial facilities, and sports facilities.

-What is your vision for the future?

As the world is about to change dramatically for the next 100 years, Electric Works, Inc.
Electric Works, Inc. is committed to "A better today, a better future, from electric facilities". Electric Works is committed to delivering the greatest satisfaction and sincerity to our customers by continuously updating spaces in response to changes in the social environment, lifestyles, and diversifying values through solutions based on electric equipment, the foundation of life, and digital technology.
We will continue to update our spaces in response to changes in the social environment, lifestyles, and diverse values, and always deliver maximum satisfaction and sincerity to our customers.
We are also committed to meeting global social challenges such as a decarbonized society, next-generation work styles, and disaster preparedness.
We will not give up today for the future, and we will not give up the future for today.

-What do you think is necessary to realize the vision?

We believe it is essential to stay connected with our customers and to accelerate our efforts to continuously provide value and We believe it is essential to accelerate our efforts to deliver products, solutions, and services that respond to the speed of change in the world.
We will work together with startups who have various perspectives and ideas that are not bound by conventional values, and who do not stick to a self-focused approach.
We are looking forward to working with startups who have a variety of perspectives and ideas that are not bound by conventional values to refine their ideas and realize "a better today and a better future" together.
This is the third year of Electric Works' accelerator program.

-This is the third year of the program. What are the results of your past efforts? What are some of the more challenging elements of this year's program?

Through our efforts over the past two years, I have sensed that there has been a gradual change in attitudes toward the Open Innovation Program throughout the company.

First of all, by conducting co-creation activities with startups that are very sensitive to social changes and corresponding issues, we have seen a significant change in a positive sense in the awareness of employees in charge of business divisions participating in the program.

By distributing presentations of the program's results in a form that can be viewed by employees throughout the company, we feel that the significance and importance of the Open Innovation Program is becoming more widespread among employees other than those in charge of the business units involved in the program.

We have also received feedback from the startups that took part in the program that, through their participation, they have been able to accelerate their own operations due to the enthusiasm of the employees, which exceeded what they had expected from Electric Works. We believe that the program has also contributed to the enhancement of Electric Works' branding image.

Based on these results, we believe that the Accelerator Program is a meaningful initiative that should be continued as an ongoing activity.

This year, as in the previous year, we plan to expand the field of co-creation by soliciting co-creation themes from each business division, setting themes that transcend divisions, and collaborating with overseas startups.

We are looking forward to seeing even more results produced through co-creation than in the previous year.

-Message

Let's take this opportunity to join hands with those who, like us, have a strong desire not only to enrich the present, but also to enrich the future 100 years from now.
Let's take this program as an opportunity to join hands and realize "a good today and a good future" from a "people-centered" perspective.
We look forward to hearing from many of you.